01
Inquiry arrives
The patient submits their details and the system records procedure, source, and initial context.
Patient conversion, installed
Turn Online Inquiries Into
Qualified Booked Consultations
Relentless Runway installs a done-for-you Patient Conversion System for premium plastic surgery and aesthetic clinics. You run the clinic. We build the pipeline.
Done-for-you setupBuilt around your clinicMeasurable pipeline
What a patient journey can look like — illustrative example
ILLUSTRATIVE EXAMPLENew inquiry
Amelia R.
Body contouring consultation
Inquiry
10:42
AI follow-up
10:43
Qualified
10:49
Booked
10:54
Built for premium clinics selling high-ticket procedures
Plastic SurgeryBody ContouringAesthetic MedicineMed SpasPrivate Clinics
Watch how the Patient Conversion System works
See where inquiries typically leak, how the qualification layer captures intent, and how AI follow-up closes the loop to the appointment.
1
2
3
4
Conversion path preview
From click to consultation
02
Follow-up engages
The selected channel keeps the conversation moving while intent is still fresh.
03
Intent is qualified
Your team sees timeline, procedure fit, and readiness before offering a consultation.
04
Consultation is booked
Calendar booking, reminders, and staff handoff stay connected.
Four systems. One patient pipeline.
Each layer is designed to pass better context to the next, so leads encounter one coherent clinic experience from first click to booked appointment.
01
Patient Acquisition Strategy
A focused acquisition plan built around your clinic, procedures, market, and ideal patient profile.
- Offer and messaging
- Paid media direction
- Procedure-level targeting
02
Qualification Funnel
A refined landing journey that educates prospects and captures the context your team needs.
- Clinic-aligned landing page
- Lead qualification
- Intent and procedure data
03
AI Follow-Up & Appointment Booking
Fast, consistent follow-up across your chosen channels, with a clear path to the calendar.
- Speed-to-lead workflows
- SMS, email and WhatsApp
- Calendar booking
04
Staff Handoff & Conversion SOPs
A clean handoff that gives your front desk context, scripts, and repeatable next steps.
- Receptionist scripts
- Staff SOPs
- Pipeline ownership
The front desk support layer that
never forgets a lead
Consistent follow-up should not depend on an open tab, a sticky note, or whether the front desk had a busy day. The system handles the repeatable steps. Your team handles the moments that matter.
Instant Response
Engage new inquiries while intent is still high.
Lead Qualification
Capture procedure interest, timing, and readiness.
Missed Call Recovery
Create a follow-up path when the desk cannot answer.
Appointment Reminders
Keep upcoming consultations visible and confirmed.
No-Show Reduction
Use structured confirmations and recovery sequences.
Human Handoff
Route nuanced or high-intent conversations to staff.
Follow-up assistant
OnlineThank you for reaching out to the clinic. Are you hoping to schedule within the next 30, 60, or 90 days?
Ideally within 60 days. I would like to understand recovery time first.
Absolutely. A patient coordinator can walk you through the typical process. I have two consultation slots available this week.
Lead status
Qualified
Next action
Offer calendar
RESULTS & GUARANTEE
A performance guarantee tied to qualified booked consultations.
When the clinic's numbers support it, we structure the engagement with a clear guarantee. The exact guarantee depends on current inquiry flow, procedure economics, ad spend, consultation capacity, market demand, pricing, staff follow-up, and close rate.
Me han hablado muchas empresas enormes de EE. UU. para ofrecerme sus servicios, y ninguna se compara con lo que ofrece Relentless Runway en atención, servicio y sobre todo resultados.
Dr. Mauricio Treviño
PLASTIC SURGEON · PLÁSTICA NORTE — SAN PEDRO, NL
Siento que este es el sistema que todos necesitan y ni siquiera saben que quieren, porque lo vemos desde un ángulo completamente diferente al que estamos acostumbrados.
Dr. Chinchilla
DENTAL CLINIC DIRECTOR
CASE · ADAPTED STRATEGY
Her team implemented the strategy we adapted to their clinic on their own: they raised prices around 20% per procedure and their booked-patient volume stayed the same.
Clínica Dra. Dione
CLINICAL LEADERSHIP
Your session is led by Ernesto, founder of Relentless Runway and leader of the team that designs and adapts every system to your clinic.
Built to track the numbers that matter
Attention is useful. A visible patient pipeline is better. Track the journey from qualified inquiry to booked appointment and beyond.
Cost per qualified inquiry
How much it costs to generate a patient inquiry that qualifies.
Cost per booked consultation
How much you invest to place one real consultation on the calendar.
Show-up rate
The percentage of booked patients who arrive for their consultation.
No-show rate
The percentage of booked patients who do not attend.
Speed-to-lead
How long it takes to make first contact after an inquiry arrives.
Lead-to-consultation conversion
How many inquiries become booked consultations.
Pipeline value
The potential value of active opportunities in the system.
One shared view
Know where every inquiry stands, what happened next, and where the process needs attention.
Review your pipelineOPPORTUNITY COST CALCULATOR
How much is this costing you every month?
Move the values to match your clinic. The model applies published benchmarks to your own information.
We calculate what a minimum $8,000 USD/month ad investment generates (approx. 60 inquiries at the U.S. industry-average cost per lead for cosmetic surgery).
MODEL SOURCES
- Harvard Business Review — The Short Life of Online Sales Leads (2011)
Study of 2,241 companies: responding within the first hour increases the odds of qualifying an inquiry by up to 60× compared with waiting 24 hours or more. 23% of companies never respond.
- MIT Sloan / InsideSales.com — Lead Response Management Study
The odds of qualifying an inquiry fall 21× when responding at 30 minutes instead of 5. The steepest deterioration happens in the first few minutes.
- Forrester Research
Companies that excel at nurturing generate 50% more sales-ready opportunities at 33% lower cost. This anchors the maximum content multiplier (1.5×).
- InfluxMD — Medical Practice Lead Conversion (2025)
Average inquiry conversion in cosmetic surgery: 3.92% (U.S.). Basis for the ~4% close rate used as the U.S. average in this calculator.
- Prospyr — Paid Ad ROI Benchmarks for Aesthetic Clinics (2026)
U.S. industry-average cost per lead for cosmetic surgery is $134.29; high-performing aesthetic campaigns run $50-100, average campaigns $75-200. Basis for the ~$8,000/month, ~60-inquiry estimate used in the U.S. calculator.
- American Society of Plastic Surgeons — 2024 Plastic Surgery Statistics Report
Average surgeon fees for common procedures (e.g., breast augmentation $4,875, liposuction $4,711); all-in patient costs including facility and anesthesia typically run $6,000-$15,000+ depending on procedure and market. Basis for the U.S. procedure-value slider range.
- Tait et al. — Web-Based Education and Conversion to Surgery (PMC)
Brief pre-consultation education improves patient willingness; this supports concentrating the content benefit in the first few minutes.
- Heath Media - Traffic vs. Conversion Ads (documented case)
Optimizing for conversions produced ~40% lower cost per inquiry than optimizing for clicks, with the same budget. Basis for the Level 1 -> 2 jump.
- Meta - Conversion Leads performance goal (via LeadsBridge)
Official Meta figures: 16-19% lower cost per qualified inquiry and +21% conversion to quality inquiry when filtering and returning signal from the CRM. Basis for the Level 2 -> 3 jump.
- Meta - Conversions API (Stape analysis)
Meta reports 13% better cost per result with pixel + CAPI versus pixel only, and 17.8% lower cost per result with CAPI configured. Basis for the Level 3 -> 4 jump.
- Meta-analysis - Hospital appointment reminders and attendance (JHMHP)
12 studies in 9 countries: SMS and call reminders improve attendance compared with no reminders. Basis for the 'no reminders' level.
- AJMC - Optimizing Number and Timing of Appointment Reminders (randomized trial)
A second reminder reduces additional no-shows compared with one reminder alone. Basis for the jump between 'one reminder' and 'day before + same day'.
The model applies these findings conservatively. The exact shape of the curves is our own interpolation with diminishing returns; the result is an estimate, not a promise.
Frequently asked
A clear system starts with clear answers.
Every clinic has a different team, technology stack, procedure mix, and patient journey. The strategy session is where all of that becomes specific.
No. Conversational AI can be one component, but the Patient Conversion System is the full operating layer around an inquiry: acquisition strategy, landing journey, qualification, CRM, follow-up, calendar, reminders, handoff, scripts, SOPs, and reporting.
The system can support a lean front desk or a larger patient coordination team. We map ownership and escalation around the people you already have, then clarify which steps are automated and which require a trained staff member.
Yes. When the clinic's numbers support it, we define measurable terms during the strategy session and put them in writing before any implementation.
We first audit the existing website, forms, CRM, calendar, phone setup, and communication tools. If the current stack is strong enough, we integrate with it. If it creates avoidable friction, we build a cleaner path before implementation.
Workflows are configured around the clinic's approved policies, consent language, access controls, and selected technology stack. The clinic retains responsibility for legal and clinical matters regarding its patients at all times.
The inquiry is moved into the booked stage, reminders and confirmation steps begin, and your staff receives the context needed for the consultation. The system tracks every step until the patient shows up.
Ready to turn inquiries into booked consultations?
We'll review your current patient acquisition process, identify where leads are leaking, and show you what a more connected conversion system could look like for your clinic.
Book a Strategy CallPrivate session to review your current patient journey.