+20%
in price per procedure, with the same patient volume.
Clínica Dra. Dione
Adapted strategy, implemented by her team
+20% PRICE · SAME VOLUME
STRATEGY SESSION · FREE · 30 MINUTES
We show you exactly where patients are leaking out, and how to turn them into booked consultations.
A free working session, not a sales call. You leave with your leak map: what is costing you consultations today and what to fix first.
If your numbers support it, we structure the implementation with a written performance guarantee tied to booked qualified consultations.
+20% per procedure · real caseGuarantee in writing
No costNo commitmentFit or not, we tell you straight
What you leave with
Your leak map: where you are losing consultations today, step by step.
Clear priorities: what to fix first and what to measure after.
Direct answer: if we are a good option, we tell you; if not, too.
Live appointment availability
Your information is used only to arrange and prepare for the call
CLINICS ALREADY APPLYING IT
Proof, not promises.
“They arrive ready.”
By the time the patient arrives at the consultation they already know the process, they already trust. They do not arrive nervous or defensive. They arrive ready.
Dr. Mauricio Treviño
Clinic Owner, San Pedro Garza García
PATIENTS ARRIVE READY FOR CONSULTATION
In writing
If we do not reach the agreed qualified consultations, we keep working at no additional cost until we do.
Performance guarantee · subject to evaluation of your numbers.
Your session is led by Ernesto, founder of Relentless Runway and leader of the team that designs and adapts every system to your clinic.
OPPORTUNITY COST CALCULATOR
How much is this costing you every month?
Move the values to match your clinic. The model applies published benchmarks to your own information.
We calculate what a minimum $8,000 USD/month ad investment generates (approx. 60 inquiries at the U.S. industry-average cost per lead for cosmetic surgery).
MODEL SOURCES
- Harvard Business Review — The Short Life of Online Sales Leads (2011)
Study of 2,241 companies: responding within the first hour increases the odds of qualifying an inquiry by up to 60× compared with waiting 24 hours or more. 23% of companies never respond.
- MIT Sloan / InsideSales.com — Lead Response Management Study
The odds of qualifying an inquiry fall 21× when responding at 30 minutes instead of 5. The steepest deterioration happens in the first few minutes.
- Forrester Research
Companies that excel at nurturing generate 50% more sales-ready opportunities at 33% lower cost. This anchors the maximum content multiplier (1.5×).
- InfluxMD — Medical Practice Lead Conversion (2025)
Average inquiry conversion in cosmetic surgery: 3.92% (U.S.). Basis for the ~4% close rate used as the U.S. average in this calculator.
- Prospyr — Paid Ad ROI Benchmarks for Aesthetic Clinics (2026)
U.S. industry-average cost per lead for cosmetic surgery is $134.29; high-performing aesthetic campaigns run $50-100, average campaigns $75-200. Basis for the ~$8,000/month, ~60-inquiry estimate used in the U.S. calculator.
- American Society of Plastic Surgeons — 2024 Plastic Surgery Statistics Report
Average surgeon fees for common procedures (e.g., breast augmentation $4,875, liposuction $4,711); all-in patient costs including facility and anesthesia typically run $6,000-$15,000+ depending on procedure and market. Basis for the U.S. procedure-value slider range.
- Tait et al. — Web-Based Education and Conversion to Surgery (PMC)
Brief pre-consultation education improves patient willingness; this supports concentrating the content benefit in the first few minutes.
- Heath Media - Traffic vs. Conversion Ads (documented case)
Optimizing for conversions produced ~40% lower cost per inquiry than optimizing for clicks, with the same budget. Basis for the Level 1 -> 2 jump.
- Meta - Conversion Leads performance goal (via LeadsBridge)
Official Meta figures: 16-19% lower cost per qualified inquiry and +21% conversion to quality inquiry when filtering and returning signal from the CRM. Basis for the Level 2 -> 3 jump.
- Meta - Conversions API (Stape analysis)
Meta reports 13% better cost per result with pixel + CAPI versus pixel only, and 17.8% lower cost per result with CAPI configured. Basis for the Level 3 -> 4 jump.
- Meta-analysis - Hospital appointment reminders and attendance (JHMHP)
12 studies in 9 countries: SMS and call reminders improve attendance compared with no reminders. Basis for the 'no reminders' level.
- AJMC - Optimizing Number and Timing of Appointment Reminders (randomized trial)
A second reminder reduces additional no-shows compared with one reminder alone. Basis for the jump between 'one reminder' and 'day before + same day'.
The model applies these findings conservatively. The exact shape of the curves is our own interpolation with diminishing returns; the result is an estimate, not a promise.